Delhi Metro is a metro framework serving Delhi (counting New Delhi and Old Delhi) and urban areas of Gurgaon, Noida, Faridabad and Ghaziabad in the National Capital Region of India. Delhi Metro is the world’s thirteenth biggest metro framework as far as length. Delhi Metro, the city’s lifeline, ferries nearly 3 million passengers on week days and makes over 2,800 trips daily. Now you can imagine the potential viewership of advertisement in a metro. Young audience aged between 18 and 25 can be easily targeted since they form the 2/3 amount users of the Delhi metro.  Delhi metro is heartthrob of the city. There are various options available when it comes to branding in a metro. Advertisements can be placed inside a metro rail, on a metro station and on the metro rail. Also an advertisement inside a metro rail is viewed by a static audience, therefore great amount of information can be provided. The everyday Metro ride for Delhiites is all situated be more vivid. Soon, commuters will get to see electronic displays inside coaches, streaming videos, comfortable seats replacing the staple steel ones. This will further amplify the potential of Delhi metro as an advertising medium. If you haven’t considered Delhi metro as an option for advertising, it’s time to think again.

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