Cannes Lions advertising festival celebrated the ads that were excellent. The annual event is attended by big wigs of business industry, advertising fraternity and other members of the respective agency. One of the most talked about topic was bad advertising.
Speaking about the issue at the festival Brad Jakeman, president of PepsiCo’s global beverage group said, “We are here celebrating 0.5% of the work that actually gets made. The other 99.5% of the work is generally crap. And when that happens, consumers don’t want to see it,” he was quoted by WSJ.com in a report.
The information was revealed at a panel hosted by Wall Street Journal at the festival, where it was discussed how bad advertising has lead to increase in the number of ad blocks being used by users. It was also said that bad advertising occupies a majority of space is made in a hurry and cheaply.
Such advertisement compel a consumers or a internet user to use ad blockers. In anycase ad blockers might encourage companies to make better ads.
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